Mobile growth

From my perspective, “growth” in the context of mobile app development refers to use of authentication, analytics, experimentation and personalization tools to ensure an app meets customers’ needs. The interaction of these tools forms a natural feedback, aka “action-insight”, OODA, etc loop.

These tools have other uses too, such as authentication for security, experimentation for product validation, or analytics for stability, which can blur the line between tuning app behavior and ensuring proper functionality.

A focus on growth, or even an ability to differentiate development and specialize in an area, often comes after an app has achieved some success, again blurring the definition of “growth”.

Whole books have been written on the topic, so my goal is just to document features I’d recommend based on my experience in app and growth SDK development: